Program Goals
A Tax Compliance Experiment was conducted in Israel and sought to test whether taxpayer compliance could be increased by mailing two different types of letters to incorporated taxpayers: a deterrent letter or moral persuasion letter. The program is rated No Effects. The deterrence and moral persuasion approach did not significantly impact corporations’ likelihood of paying taxes, accurately reporting gross sales, or accurately reporting tax deductions.
Program Theory
The experiment was based on the deterrence model, as well as the moral persuasion model. The deterrence model is based on the belief that effective threats of detection and punishment for noncompliance will increase compliance. It is argued that taxpayers are rational beings who weigh the costs and benefits of their actions, focusing on ‘”what will make [them] better off” (Ariel 2012, p.28; Akers 1998; Becker 1968). Therefore, through threatening apprehension and punishment, the cost of noncompliance increases, which makes taxpayers more likely to comply.
The moral persuasion model is based on the belief that compliance is gained through appealing to the individuals’ morale, arguing that normative support is sufficient to sustain compliance. It is believed that taxpayers are law-abiding citizens who are not seeking to increase their economic utility through noncompliance: these citizens understand their moral and social obligations and therefore choose to comply with tax regulations (Ariel 2012; Wenzel 2001).
Target Population
Incorporated entities make up 35 percent of the Israeli business community. Thus, the intervention sought to target corporate taxpayers. Incorporated taxpayers pay more than double the amount of tax dollars than unincorporated taxpayers pay; therefore, the ability to impact tax noncompliance for corporations could result in a large gain for governments (Ariel 2012).
Program Components
Seeking to deter tax noncompliance through the threat of punishment, the deterrent letter explained that not filing a tax report or filing one with “irregular transactions” would result in punishment. The types of punishments were explained in the personalized letter, which ranged from fines to criminal prosecution. The deterrent letter also informed recipients that the tax authority had introduced new methods to audit taxpayers. It was believed that adding a message about new methods to audit taxpayers, in a personalized format, would increase the recipients’ perceived risk of detection and apprehension.
Alternatively, the other type of letter sent to taxpayers, a moral persuasion letter, sought to increase tax morale. The moral persuasion letter did not mention the punishments of tax noncompliance. Instead, it emphasized the consequences of not paying taxes. The letters informed recipients that tax dollars are used to finance public commodities, stressing how their taxes were essential in the process.